Because I love superheroes with frills that can use cute girly things to save the day! Duh~!
In all seriousness, I love magical girls/boys because of the aesthetic, the unaplogetic hyperfemme nature of it, and it's themes of overcoming hardships with love and friendship. AKA the reasons why I enjoyed Barbie Movies as a kid and the reason why I enjoyed Barbie 2023 so much.